Jan 07, 2007

Seagate Breaks out of the Box at CES

SCOTTS VALLEY, Calif. - Seagate (NYSE:STX) dramatically expands the role storage plays in today’s digital lifestyle at the 2007 International CES show this week with the introduction of its new FreeAgent data movers, a groundbreaking family of solutions that give consumers and professionals anytime, anywhere access not only to their digital content, but also their Internet favorites, desktop settings, email and more. The company further underscored its leadership by shipping the industry’s first single platter 60GB 1.8-inch hard drive, introducing a new program to facilitate hard drive integration into CE market applications and demonstrating a wide range of storage solutions that help deliver content to home, mobile, desktop and automotive devices. 

“Digital content has evolved to play a huge role in home entertainment, automotive, computing and communication devices, and Seagate has enabled that evolution by transforming storage,” said Bill Watkins, Seagate CEO. “We’ve broken out of traditional ‘storage in the box’ thinking to create more dynamic, interactive solutions that not only store but also manage, access and enable protection of the valuable and ever growing collection of digital content that today’s consumer enjoys. Seagate is delivering content whenever, wherever and however you want it.”

Seagate’s announcements at CES include:

  • FreeAgent Pro data movers (320GB, 500GB, 750GB) — include software to automatically synchronize content anytime, anywhere and access to Seagate Internet Drive, an online service that provides a “24/7 ATM” to post, access and share files from anywhere using the Web; FreeAgent Go (80GB, 120GB, 160GB) data movers plug into any computer’s USB 2.0 port for mobile access to your computing environment – including Web favorites, passwords and settings, IM, email, contacts and digital files; FreeAgent Go Small (12GB) provides the same software features as FreeAgent Go data movers, but in an ultra-compact size; and FreeAgent Desktop data movers (250GB, 320GB, 500GB) providing simple add-on storage for people to gather and access their content in one place.

  • Seagate’s Lyrion Hard Drive Shipping — Seagate’s first 1.8-inch hard drive designed for handheld audio and video devices has begun shipping. Seagate’s Lyrion (formerly known as the ST18) is the industry’s first single platter 60GB 1.8-inch hard drive enabled by perpendicular recording technology and is only 5-mm thick. With a single platter 60GB hard drive, portable devices will be able to carry up to 80 movies, up to 200 hours of music videos, up to 20 hours of standard definition video or up to 12 hours of high-definition video. Lyrion will also be available in 30GB configuration.
  • Seagate Storage Management Module (SMM) a software solution that contains drivers, utilities and tools to provide support for a wide variety of chipsets, eliminating technical obstacles associated with integrating hard drives into consumer electronic devices. Seagate is working with Texas Instruments, Marvell, STMicroelectronics and other leading chipset manufacturers to bring this technology to leading markets, including mobile phones, personal media players, IPTV set-top boxes, automotive devices and others. 

Demonstrations Emphasize Storage Diversity
A wide variety of consumer electronics equipment that employ Seagate hard drives will be on display at CES, including a 50” LG LCD DVR-TV, Digital Video Recorders with USB connections to external hard drives and live feed from Cox Cable, an Experinet digital media center, and the Xbox 360 with Xbox Live video downloads. The Scion, Seagate’s hard drive enabled car, will also be on display outside the LVCC South Hall, as part of the company’s Active Storage Tour. The automobile features 140 Gigabytes of storage for navigation, digital music libraries, video and photo libraries, satellite radio transmission and recording, office applications and web browsing. It also features an Xbox 360 with a high-definition LCD monitor that is wired for mobile Xbox Live gaming and downloads wherever the car may travel. Seagate will also demonstrate a number of mobile applications integrating the Seagate ST1.3 hard drive, including a Kenwood MP3 player, Humax PMP, and ECS DTV. 

Seagate Participates in Panels
David Burks, Global Consumer Electronics Manager for Seagate will be part of an industry panel discussing Next Generation Power Gamer Platforms on Sunday, January 7th from 11:30 AM – 12:30 PM in the North Hall of the LVCC, and Rob Pait, director, Global Consumer Storage Marketing for Seagate will be a member of the panel that discusses Taking Entertainment on the Road on Tuesday, January 9th from 10:30 AM - 11:30 AM in room N258 of the LVCC North Hall.

About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of applications, including Enterprise, Desktop, Mobile Computing, Consumer Electronics and Branded Solutions. Seagate’s business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world’s growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.

Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC. Lyrion and FreeAgent are trademarks of Seagate Technology LLC or one of its affiliated companies. All other trademarks or registered trademarks are the property of their respective owners. One gigabyte, or GB, equals one billion bytes when referring to hard drive capacity. One terabyte, or TB, equals 1,000 gigabytes when referring to hard drive capacity. Accessible capacity may vary depending on operating environment and formatting. Quantitative usage examples for various applications are for illustrative purposes. Actual quantities will vary based on various factors, including file size, file format, features and application software.

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For More Information Contact: Woody Monroy